Centre for Policy on Ageing


Television and old people
 — viewing TV, and perceptions of old people in real life, and on television
Author(s)J M Wober
Corporate AuthorAudience Research Department, Independent Broadcasting Authority - IBA
PublisherIBA, London, 1980
Pages31 pp
KeywordsOlder people ; Attitudes to the old of general public ; Television [media] ; Research.
AnnotationResearch suggests TV does not harm perceptions of or attitudes towards the elderly, although the service provided for them could be improved.
Accession NumberCPA-930624137
ClassmarkB: TOB: UKL: 3A

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