Centre for Policy on Ageing
 

 
Stereotypes of ageing
 — messages promoted by age-specific paper birthday cards available in Canada
Author(s)Shannon R Ellis, Todd G Morrison
Journal titleInternational Journal of Aging and Human Development, vol 61, no 1, 2005
Pagespp 57-73
Sourcehttp://baywood.com
KeywordsAgeism ; Canada.
AnnotationBirthday cards are a ceremonial token that may purposefully or unintentionally transmit stereotypes about the ageing process. In this study, the authors examined 150 age-specific paper birthday cards sold in retail outlets in Red Deer, a small town in Alberta, Canada. Results suggest that a greater proportion of the cards' textual messages represented ageing in a negative manner (66.7%). Further, the negativity of these written messages did not appear to vary as a function of the intended recipient's chronological age or sex. These findings are compared to those of previous studies conducted on this subject. (RH).
Accession NumberCPA-050916204 A
ClassmarkB:TOB: 7S

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