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Centre for Policy on Ageing | |
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| Silver surfers and golden opportunities | | Author(s) | Fiona Hought |
| Journal title | Working with Older People, vol 10, issue 4, December 2006 |
| Pages | pp 12-14 |
| Keywords | Information technology ; Computers ; Information services. |
| Annotation | In 2002, the over 50s comprised a fifth of the UK's internet surfers, rising to a quarter in 2006. This "mature market" has thus bucked the stereotypical "technophobe" image and emerged as a powerful sector of the UK's internet population. The online presence and power of the over 50s is an area of special interest to the West Yorkshire-based agency Millennium, the first direct communications group specialising in the mature market. In this article, the agency's Managing Director explains why companies ignore "silver surfers" at their peril. (RH). |
| Accession Number | CPA-070130201 A |
| Classmark | UVB: 3O: UV |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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