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Centre for Policy on Ageing | |
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Grey matters
— ads for the new old | | Author(s) | Stephen Moss |
| Journal title | Direction, October 1988 |
| Pages | pp 20-21, 23, 25 |
| Keywords | Older people ; Consumer ; Advertising ; Attitudes to the old of general public. |
| Annotation | Looks at how advertising agencies are targeting older consumers, and discusses ageism and stereotypical portrayal of older people in adverts. |
| Accession Number | CPA-890706009 A |
| Classmark | B: WY: WV: TOB* |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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