Centre for Policy on Ageing


Grey matters
 — ads for the new old
Author(s)Stephen Moss
Journal titleDirection, October 1988
Pagespp 20-21, 23, 25
KeywordsOlder people ; Consumer ; Advertising ; Attitudes to the old of general public.
AnnotationLooks at how advertising agencies are targeting older consumers, and discusses ageism and stereotypical portrayal of older people in adverts.
Accession NumberCPA-890706009 A
ClassmarkB: WY: WV: TOB*

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