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Centre for Policy on Ageing | |
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The 55-plus market
— exploring a golden business opportunity | | Author(s) | Stephen Buck |
| Publisher | McGraw-Hill, London, 1990 |
| Pages | 156 pp |
| Keywords | Social characteristics [elderly] ; Marketing ; Consumer. |
| Annotation | The book aims to put the older age group into a context for marketers by exploring long-term trends both in terms of wealth and numbers. |
| Accession Number | CPA-901016005 |
| Classmark | F: WU6: WY |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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