Centre for Policy on Ageing


The 55-plus market
 — exploring a golden business opportunity
Author(s)Stephen Buck
PublisherMcGraw-Hill, London, 1990
Pages156 pp
KeywordsSocial characteristics [elderly] ; Marketing ; Consumer.
AnnotationThe book aims to put the older age group into a context for marketers by exploring long-term trends both in terms of wealth and numbers.
Accession NumberCPA-901016005
ClassmarkF: WU6: WY

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