Centre for Policy on Ageing


Homing in on the golden oldies
Author(s)Andrew Lycett
Journal titleThe Times, 25 July 1988
KeywordsYoung elderly ; Consumer demand ; Marketing.
AnnotationLooks at the demand created by, and the marketing aimed towards the active, retired young elderly population.
Accession NumberCPA-901016011 A
ClassmarkBBA: WYD: WU6 *

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