Centre for Policy on Ageing
 

 
Spotlight on age
 — viewer and programme differentiation
Author(s)J M Wober
Corporate AuthorResearch Department, Independent Broadcasting Authority - IBA
PublisherIndependent Broadcasting Authority, London, 1990
Pages29 pp (Research Department Reference Paper)
SourceIBA, 70 Brompton Road, London SW3 1EY
KeywordsOlder people ; Young people ; Attitudes to the old of general public ; Television [media].
AnnotationDiscusses how people see the elderly as being portrayed on the television, and at what ages people consider age based social categories to begin. Looks at peoples viewing preferences and habits, and includes perceptions of the elderly by the young.
Accession NumberCPA-910214026
ClassmarkB: SB: TOB: UKL

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