Centre for Policy on Ageing
 

 
Advertising and marketing to the over-55s
 — mining for gold among the grey: conference documentation Friday 6th July 1990 City Conference Centre, London EC3
Corporate AuthorMarketing and Professional Services Division International Business Communications Limited
PublisherInternational Business Communications Limited, London, 1990
Pagesunnumbered pages
KeywordsOlder people ; Consumer ; Advertising ; Conference proceedings.
AnnotationPresents papers from a conference on advertising and marketing to older people. Topics include using television and the media, promotional marketing and the leisure industry.
Accession NumberCPA-920218010
ClassmarkB: WY: WV: 6M

Data © Centre for Policy on Ageing
...from the Ageinfo database published by Centre for Policy on Ageing.
 
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