Centre for Policy on Ageing


Marketing to older American consumers
Author(s)Barbara Mertz, Nancy Stephens
Journal titleInternational Journal of Aging and Human Development, vol 23, no 1, 1986
Pagespp 47-58
KeywordsOlder people ; Marketing ; Consumer ; United States of America.
Accession NumberCPA-930705079
ClassmarkB: WU6: WY: 7T

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