Centre for Policy on Ageing
 

 
The older consumer in the new financial services market
Author(s)Alexander Chen, Helen H Jensen
Journal titleJournal of Applied Gerontology, vol 6, no 1, March 1987
Pagespp 7-24
KeywordsAttitude ; Financial institutions ; Consumer ; United States of America.
AnnotationThe views of older consumers about financial institutions and their awareness of services.
Accession NumberCPA-930716099
ClassmarkDP: WNL: WY: 7T

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