Centre for Policy on Ageing


The relative impact of age and attractiveness stereotypes on persuasion
Author(s)James M Puckett
Journal titleJournal of Gerontology, vol 38, no 3, May 1983
Pagespp 340-343
KeywordsRetired persons ; Attitudes to the old of general public.
AnnotationThe aim of the study was to explore how young people's personal opinions on an issue were affected by persuasive communications from elderly adults.
Accession NumberCPA-930730131
ClassmarkBB6: TOB

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