Centre for Policy on Ageing


Shopping perceptions of the inner city elderly
Author(s)Geoffrey C Smith
Journal titleGeoforum, vol 16, no 3, 1985
Pagespp 319-331
KeywordsShopping capacity ; Shops ; Consumer ; Urban areas ; Canada.
AnnotationThis paper presents an exploratory investigation of two behavioural constructs of older shoppers: spatial information fields and retail evaluation criteria. The constructs of older people were examined with reference to comparable responses of a baseline group of younger consumers. The data were drawn from samples of older and younger people in the Winnipeg central area. The results revealed that the spatial information fields of older people were relatively restricted, largely as a result of their lower levels of mobility. The problem of limited transport availability for older people was also expressed in terms of the higher levels of importance they assigned to accessibility factors in the decision on where to shop for groceries. In terms of general retail evaluation criteria, older and younger participants expressed different degrees of concern about various grocery outlet characteristics and commodity traits. It is concluded that older people represent a distinctive group of shoppers whose special characteristics may be relevant to the formulation of consumer spatial choice models. (AKM).
Accession NumberCPA-930812124 A
ClassmarkCAN: WWE: WY: RK: 7S *

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