Centre for Policy on Ageing
 

 
Marketing and promotion
Author(s)Colin Grimes
Journal titleCroner's Care Home Management Bulletin, issue 3, August 1993
Pages16 pp
KeywordsCare homes ; Marketing.
AnnotationDiscusses the importance of marketing and promotion for residential home owners in the new care market. Explains market research and analysis, planning, image and advertising.
Accession NumberCPA-931129005 A
ClassmarkKW: WU6

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