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Centre for Policy on Ageing | |
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| Portrayal of older adults in Modern Maturity advertisements | | Author(s) | Judith Baker, Noreen Goggin |
| Journal title | Educational Gerontology, vol 20, no 2, March 1994 |
| Pages | pp 139-146 |
| Keywords | Older people ; Attitudes to the old of general public ; Older women ; Ethnic groups ; Publications ; United States of America. |
| Annotation | An analysis of advertisements in a magazine published by the AARP, from 1987-1991 to identify patterns of stereotyping based on age and gender, and ethnicity. Concludes that older women and people from ethnic minorities are under-represented. |
| Accession Number | CPA-940606003 A |
| Classmark | B: TOB: BD: TK: UE: 7T |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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