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Centre for Policy on Ageing | |
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How older persons are portrayed in television advertising
— implications for educators | | Author(s) | Roger Hiemstra, Maureen Goodman, Mary Ann Middlemiss, Richard Vosco |
| Journal title | Educational Gerontology, vol 9, nos 2-3, March - June 1983 |
| Pages | pp 111-122 |
| Keywords | Ageism ; Television [media]. |
| Annotation | Presents findings from an analysis of the portrayal of older people in television advertising, and considers the implications for educators. |
| Accession Number | CPA-960215002 A |
| Classmark | B:TOB: UKL |
Data © Centre for Policy on Ageing |
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| ...from the Ageinfo database published by Centre for Policy on Ageing. |
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